Lawyer:
Our client agrees fully to your conditions of sale with one exception. Your one percent cut of future corporate earnings will have to be carried out on a handshake basis.
Our client agrees fully to your conditions of sale with one exception. Your one percent cut of future corporate earnings will have to be carried out on a handshake basis.
Ray Kroc:
It's my investor group. Their financing is contingent on leaving it out of the contract. Because unfortunately that's a dealbreaker for them. Look, fellas. You'll get your full due royalties, alright? Come, my words on that. Let's make a deal.
It's my investor group. Their financing is contingent on leaving it out of the contract. Because unfortunately that's a dealbreaker for them. Look, fellas. You'll get your full due royalties, alright? Come, my words on that. Let's make a deal.
......
Dick McDonald:
I just have to ask you one thing. Something I've never understood.
I just have to ask you one thing. Something I've never understood.
Ray Kroc:
Alright.
Alright.
Dick McDonald:
That day we met, when we gave you the tour.
That day we met, when we gave you the tour.
Ray Kroc:
What about it?
What about it?
Dick McDonald:
We showed you everything. The whole system, all our secrets. We were an opent book. So why didn't you just...
Ray Kroc:
Steal it, just grab your ideas, run off and start my own business using all those ideas of yours? I would have failed.
Steal it, just grab your ideas, run off and start my own business using all those ideas of yours? I would have failed.
Dick McDonald:
How do you know?
How do you know?
Ray Kroc:
Was I the only one who ever got the kitchen tour? You must have invited lots of people back there.
Was I the only one who ever got the kitchen tour? You must have invited lots of people back there.
Dick McDonald:
And?
And?
Ray Kroc:
How many of them succeeded?
How many of them succeeded?
Dick McDonald:
Lots of people started restaurants.
Lots of people started restaurants.
Ray Kroc:
As big as McDonald's? Of course not. No one ever has, and no one ever will. Because they all lack that one thing that makes McDonald's special.
As big as McDonald's? Of course not. No one ever has, and no one ever will. Because they all lack that one thing that makes McDonald's special.
Dick McDonald:
Which is...
Which is...
Ray Kroc:
Even you don't know what it is!
Even you don't know what it is!
Dick McDonald:
Enlighten me.
Enlighten me.
Ray Kroc:
It's not just the system, Dick. It's the name. The glorious name, McDonald's. It could be anything you want it to be. It's nevertheless wide open. It sounds like America. Let's compare it to Kroc. Would you eat at a place named Kroc's? Kroc says that blunt, slavic sound. But McDonald's, oh boy, that's a beauty. A guy named McDonald is never going to get pushed around in life.
It's not just the system, Dick. It's the name. The glorious name, McDonald's. It could be anything you want it to be. It's nevertheless wide open. It sounds like America. Let's compare it to Kroc. Would you eat at a place named Kroc's? Kroc says that blunt, slavic sound. But McDonald's, oh boy, that's a beauty. A guy named McDonald is never going to get pushed around in life.
Dick McDonald:
That's clearly not the case.
That's clearly not the case.
Ray Kroc:
So you don't have a check for $1.35 million in your pocket? Bye, Dick.
So you don't have a check for $1.35 million in your pocket? Bye, Dick.
Dick McDonald:
So if you can't beat them, buy them?
So if you can't beat them, buy them?
Ray Kroc:
I remember the first time I saw that name stretched across, and you stood out there. It was love at first sight. I knew that right then and there I just had to have it. And now I do.
I remember the first time I saw that name stretched across, and you stood out there. It was love at first sight. I knew that right then and there I just had to have it. And now I do.
Dick McDonald:
You don't have it.
You don't have it.
Ray Kroc:
You sure about that? Bye, Dick.
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